Lately I've been editing a lot of 500-word articles on a variety of subjects including etiquette, fishing, hunting, animal care, tattoos, face lifts, engraving, woodworking, and various state laws. One constant about a good article: it has specific word choices that enhance the piece.
However, words that immediately warn me that the author is saying, "I'm not quite sure of my ability to write" are:
1. Unique
2. Excellent
3. Best
4. Easy
5. Fun
6. Very
These words are "very" overused! They really don't say anything. "This is the best technique ever because it is unique, excellent, easy and very fun!"
Gag me with a spoon. (I was a child of the 1980s.) These words are almost always deleted and the piece reads so much better. I ask tje author for more original descriptive words. Sometimes I get them; sometimes I don't. That determines how good of a rating they get: good or above average.
Once in a while, I do get an "excellent" article, and they are a joy to read. The writing flows and the adjectives are different and "alive". The article sticks to the title and presents pertinent facts. The writer has a certain style that is unmistakable. Sentences have been crafted. I am in the presence of another experienced writer, and life is good.
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